Humanifying Technology

Allow me to paint a picture for you before we introduce this distinguished corporate leader. We were attending a business conference in Mumbai. It was a room adorned with elegantly dressed women in corporate attire. Amidst them stood a distinct figure who effortlessly stole the spotlight. Clad in crisp pants, boots, a biker jacket, and a black top, her vibrant coloured hair—in short, her persona boldly proclaimed her readiness to conquer the corporate world. Meet the very vivacious Geetika Kambli, Founder and Director of Business, Humanify, a technology platform that helps businesses become more sensitive to human needs. Corporate Citizen had the opportunity to have a candid interview with her. Geetika throws some light on her journey so far, her corporate learnings, her love for painting, humanifying technology, and much more. Read on...

CC: What are your thoughts on the corporate dress code?

Geetika Kambli: Every workplace has its dress code, but while adherence to such codes is essential, it's good to have the option to express ourselves. This freedom allows us to step out of the conventional mould and experiment with different styles.

CC: Now that we have covered the pivotal aspect of your style statement, could you share a bit about your humble beginning?

To begin with, I was born and raised in Mumbai. I am the founder of Humanify, a tech start up leveraging deep tech, such as AI, to connect teams with their customers. This facilitates data-driven decision-making in a more efficient and cost-effective manner. I have a degree in Computer Engineering and an MBA, bringing a blend of business, research, and technology expertise

My professional journey has seen me contribute to renowned global brands like Hindustan Unilever and Johnson and Johnson (J&J) in sales roles. Later, at the Future Factory, I took on P&L responsibilities and spearheaded the user research practice at the Centre for Behavioural Research. This practice focused on studying users to offer insights to tech teams, an experience that inspired Humanify's platform.

In addition to my role at Humanify, I serve as an advisor to Welingkar University, IIT Bombay SINE, and contribute to CII’s Programmes on Academia and Industry. Holding the Chair at Indian Women's Network, CII (MH), and participating in the National Committee for Women Empowerment are also some of my commitments to fostering positive change.

CC: Tell us a bit more about your growing-up days…

To be frank I’ve always received the support I needed and never faced any discrimination based on my gender. I've always received encouragement that allowed me the freedom to embrace myself, being true to what felt natural and striving to achieve the best version of myself. The key is that when someone accepts you as you are, you experience a sense of freedom, fostering personal growth in every aspect of life.

"We specialise in developing technology platforms that enable businesses to become more attuned to human needs, thereby creating a user-first world.Our ultimate goal is to foster a harmonious synergy between technology and humanity"

-Geetika Kambli

CC: They say that the place you are born in shapes you as a person. How has Mumbai helped you be what you are right now?

Individuals and role models during your early years play a pivotal role in shaping a person’s ambitions and aspirations. Speaking directly to your question regarding Mumbai, I believe the city has an exceptionally open and facilitative environment.Unlike many places, Mumbai doesn't confine a person within boundaries; rather, it is a melting pot of diversity and great talent. Mumbai generously provides the space and opportunities needed to chase your dreams. It fosters an atmosphere that not only lets you exist but empowers you to truly be, for the pursuit of your ambition. In complete honesty, Mumbai has provided us with the perfect platform to showcase our platform and support it with the right people to power this idea of tech-enabled user research

CC: What is the best piece of corporate advice you have ever received?

One of my earliest mentors, from the beginning stages of my career, shared a piece of advice that has stayed with me throughout my professional journey, which is “Don't be afraid of anything.” While there is often an effort to stay within the lines, secure support, and consider how your perspective will be received, but honestly, if you genuinely believe in what you have to offer, there should be no room for fear.

CC: So Humanify, it's a very unique name, but also a very familiar name as well. What was the idea behind this name and tell us a bit about your organisation?

As a tech startup, our core inspiration lies in shaping a more human-centred world. While technology is at the forefront of what we do, we strongly believe in placing humans at the centre of everything. Our mission at Humanify is to harness technology to enhance the quality of life for individuals. We are committed to ensuring that every technological advancement we make contributes to making life better for humans.

In essence, we've consciously chosen to step away from the stereotypical tech- driven narrative and instead, bring the human element to the forefront. Our mantra revolves around “Technology for a Human- Centred World.” We specialise in developing technology platforms that enable businesses to become more attuned to human needs, thereby creating a user-first world. Our ultimate goal is to foster a harmonious synergy between technology and humanity.

CC: What are your learnings from your corporate journey?

Navigating challenges can indeed be a daunting task, especially when transitioning from a supportive environment to a more demanding one. Often, the comfort and encouragement we've experienced in our homes, schools, and surroundings might not fully prepare us for the potential hardships that lie ahead in a more challenging setting. As a fundamental learning, acknowledging and understanding that the journey will be tough is crucial. This preparation becomes an essential tool in facing the complexities of the real world

From challenge to impact

Additionally, embracing the idea of creating something larger than oneself is a powerful perspective. The goal should not merely be survival but rather contributing to the greater good. In alignment with the theme of this event at the Confederation of Indian Industry, “Choose to challenge”, is a call to embrace challenges not as obstacles, but as opportunities to create positive change and leave a lasting impact.

CC: Challenges are a part of life. What challenges have you faced based on gender?

Sometimes, societal expectations are influenced by factors such as your background and gender. Unfortunately, at times this can significantly impact the opportunities presented to you. However, it is important to understand that biases exist and that people can be open to changing their perceptions. Working towards breaking those preconceived notions is a good advice.

"Embracing the idea of creating something larger than oneself is a powerful perspective. The goal should not merely be survival but rather contributing to the greater good"

CC: You seem like a person who is always on the go. So, what’s next on your plate?

The rapid evolution of technology has undoubtedly been a dynamic force. Each day brings new challenges and opportunities. This process keeps our team always on the go. Our recent month-long immersion in the US, participating in various technology conferences and engaging with investors, partners, and customers, has provided great insight, into the tech world, which is constantly evolving. Staying connected and keeping up is essential. Looking forward, our focus is on achieving scale and making a meaningful impact.

CC: We saw that you are active on Instagram as well. How you balance work and keep a vibrant Insta page.

Thank you for your kind words. Honestly, I struggle with using Instagram. On my way to the event here, my marketing team kept on insisting, "Geetika, you have to start posting more and up your social media game." But the truth is that social media helps share your ideas and perspective with a broader audience and can be a means of influencing a wider generation of people encouraging them to achieve more. Social media, among other things, serves as a tool to reach out, influence, and inspire the world. It's about showcasing what's possible and encouraging others to become better versions of themselves.

CC: How do you achieve work-life balance? What do you do in your free time?

Navigating work-life balance is important. In my free time, I love reading and painting, and my home has no more place for books, they’re pouring out of all shelves and tables.

CC: What do you sketch?

I usually sketch buildings using pen and ink. As a researcher, travel is an integral part of my work and rather than capturing moments through photographs, I prefer creating sketches, capturing the essence of a place, whether it's a bustling bazaar or a unique building. It’s important to be balanced to live fully, even though that may take some work.

CC: Your thoughts on leadership roles?

A balanced mind is important for good leadership. I've observed that individuals who consumed by work may not be the most effective leaders or mentors. Their one-dimensional focus doesn’t allow for a nurturing and empathetic approach.

CC: What has painting and art taught you?

I've come to appreciate the diversity of different perspectives. A painting can evoke varied interpretations, it fosters a sense of acceptance that everyone sees things differently. It reinforces the understanding that facts are subjective, and there is no singular truth.

CC: What's your philosophy in life?

It's about being brave. Be brave and the rest will follow.