HEALTH : Think, feel and look your best

Jashoda Madhavji, Founder Dream N Hustle Media (DNH Media), who is one of India's most powerful celebrity publicists and image consultant, feels fitness is a passion and a confidence builder

One of India's most powerful celebrity publicists and image consultants in India as well as a young entrepreneur at 33 years, Jashoda Madhavji has successfully founded a boutique public relations outfit called Dream N Hustle Media. After being trained under her grandfather — Ranjit Madhavji, founder of the iconic Hamilton Studios, for close to four years, Jashoda forayed into brand building at the age of 20 years and helmed senior positions with top media consultancies before venturing out on her own. With a degree in literature, economics and politics and a Trinity College Of London certification in dramatics, she has an expertise spanning across a decade. From movies to music, retail to hospitality, luxury to fashion, theatre to sports – in a short span of time, Jashoda, has dabbled in it all. With a creditable standing in the global fraternity, Jashoda is often referred as Ari Gold of the music PR business and has been instrumental in handling high decibel campaigns for personalities of the likes of Justin Bieber, Kapil Sibal, Dwayne Bravo, Akon, Bryan Adams, Sean Paul, Swedish House Mafia, Pitbull, Jeffrey Archer, Anoushka Shanker, AR Rahman, Armin van Burren, Tiesto, Dimitri Vegas Like Mike, Afrojack, LMFAO, Fatboy Slim, David Guetta, Hardwell, Above & Beyond, Naomi Campbell, Lilly Singh aka Superwoman. Apart from individuals she has also catered to large format properties like Tomorrowland, Future Music Festival, Sunburn, Pakistan Super League, IPL ,VH1 Supersonic, EVC Festival, Sensation White and the likes.

Your philosophy on fitness?

Don’t be fit to fit in, but be fit because you’re passionate about it. Fitness is a passion and a confidence builder. I believe there is nobody more beautiful than persons with full confidence in themselves and their abilities. As they say, "You are who you are, no more, no less." That's why it pays to think, feel and look your best.

Eat healthy and never kill your appetite. Eat small portions throughout the day and try to keep away from consuming too many packaged foods. I love fresh fruits and veggies and I prefer being vegetarian most of the times

Your idea/mantra about being fit?

I believe you need to feel good to feel fit first. Even if you’ve got that perfect hourglass figure but if you’re not mentally happy you will never be fit.

What keeps you fit and healthy?

I believe it all comes from within. Fitness is an inside job and comes from a lot of commitment and focus. I try not to do things that will cause harm to my inner well being and health. I try to get enough sleep and stay away from too many late night outings and have a more balanced lifestyle. Thirty minutes of a basic workout thrice a week.

Your stress busters?

I love spending time with myself. I think that’s very comforting. I also do a lot of chanting and meditation. Sometimes you need to shut yourself away from the real world to find some peace. I also love travelling to quaint places and experiencing and exploring new cultures.

Your food philosophy?

Eat healthy and never kill your appetite. Eat small portions throughout the day and try to keep away from consuming too many packaged foods. I love fresh fruits and veggies and I prefer being vegetarian most of the times.

Your exercise fundamentals?

I think being fit is an indispensable ingredient for holistic well-being. Being in the business of the media and PR, one rarely gets time for oneself so fitness really is like a getaway from the madness.I have never been to a gym, I always work out on my own. I love going to open spaces rather than being restricted in a congested place which can get monotonous. So you’d catch me jogging in a park

Your diet fads?

I don’t believe in dieting. You have one life, live it well.

Your yoga regime?

I generally like doing yoga early in the morning. It has a very calming effect on the senses. A 60 minute session.

Your healthy dose as parting shots?

A healthy mind reaps a healthy body and a healthy soul. So always focus on not just looking beautiful outside but feeling beautiful inside. Most people forget this in the rat race!

By Sharmila Chand