BOLLYWOOD BIZ : SUMMER BLOCKBUSTERS to take your children to

Summer temperatures are soaring across India, and it's time for the annual vacation break for kids. For those looking to beat the heat, this is the perfect time to take your children to the movies. This issue, Corporate Citizen presents the best upcoming movies which will strike a chord with children and adults alike this summer vacation

Movie studios are well aware that children are the biggest influencers when it comes to watching movies. Which is why they bring out the big guns during the summer, one of the most bountiful periods for cinemas. No expense is spared in creating spectacular blockbusters accompanied by a blitzkrieg of marketing to get moviegoers in the theatres. These may be children's movies, but making them appeal to children is no child's play!

Production budget $145 million

KUNG FU PANDA 3
RELEASING APRIL 1ST

Kung Fu Panda 3 is Dreamworks studios third instalment in the story of Po, the food-loving Panda who becomes a Kung Fu master against all odds. This movie is not just hilarious; the tale of an underdog eventually getting over his comeuppance is equally inspiring. Watch it for the goofy humour and breathtaking action sequences, which are guaranteed to take your breath away, no matter your age.

Production budget $100 million

THE JUNGLE BOOK

IN THEATRES

For people who grew up watching Doordarshan in the 90s, The Jungle Book will always bring a tinge of nostalgia. After what feels like an eternity, Disney is bringing the iconic character to the big screen in the form of a live action adaptation this summer. This is the opportunity for a whole new generation of children to meet Mowgly, possible one of the greatest literary characters in modern history. This is the first Disney live action adaptation to be set in India and having an Indian lead character, which just makes it more irresistible. Take everyone from your kids to your parents for this movie. The Jungle Book is a timeless story and will be loved by everybody.

No expense is spared in creating spectacular blockbusters accompanied by a blitzkrieg of marketing to get moviegoers in the theatres. These may be children's movies, but making them appeal to children is no child's play!

Production budget $400 million (including marketing expenses)

BATMAN VS SUPERMAN: DAWN OF JUSTICE

IN THEATRES

Superhero movies have always been a hit with kids, and Superman and Batman have always been on the top of that list. However, this is the first time that both these iconic characters are battling it out on the big screen. The movie is a visual extravaganza this is sure to connect with children and younger adults. Just a week into its run and the movie has already become the sixth highest grossing movie of all time. Don't miss it for the world.

Production budget $150 million

ZOOTOPIA
IN THEATRES

This is something we Indians have learnt from the Panchatantra ages ago _ Talking animals make for great stories. Disney knows this all too well, and Zootopia is the perfect example of how Disney plays to its strengths. Zootopia is a city of anthropomorphic animals, where a rookie bunny cop and a cynical con artist fox must work together to uncover a conspiracy. The movie is colourful and peppered with humour which is great for kids, as well as has an intelligent plot narrative which will appeal to adults of all ages. The movie is already a certified hit worldwide, having grossed over $500 million in its run. Make sure you don't miss this one.

By Neeraj Varty

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