Ansoo Gupta has had a meteoric rise in her career as a marketing and media professional and on the way collected a deep and relevant set of experience across fields as diverse as television, e-commerce, search engine marketing, social media management and print.-Ansoo GuptA , COO, Pinstorm Technologies and Founder, One Shoe Trust
In her last role, Ansoo helped launch.The History Channel on television sets across India and south-east Asia. She had a long stint at Star TV and National Geographic Channel. She came to these roles after gaining print experience at First City and Sun Publications.
Ansoo is currently the Chief Operating Officer (COO) of multinational digital brands management firm Pinstorm. She runs a multinational team across India, Singapore, Malaysia, USA and Europe that looks to help clients across the world with innovative and effective marketing solutions using digital media, while building a sound and profitable organization.
Ansoo’s blend of sound traditional theories applied to modern economy, experience across traditional and new media, belonging to GenX and working with the millennial gives her a sharp edge to analyse many new challenges with a fresh perspective and be able to adapt communication and operations to contemporary environment. She regularly speaks at industry conferences and in colleges.
She was conferred Corporate Excellence Award by her alma mater Lal Bahadur Shastri Institute of Management and an Achiever of Excellence Award in Marketing by Bombay Management Association.
She is a passionate, off-the-beaten-track traveler and believes that’s the best form of learning there is and it’s what she encourages everyone to do. As her passion project, she goes around all over the country to encourage people to explore our world and conserve our beautiful planet. She has incorporated One Shoe Trust for Responsible and Mindful Travels to raise awareness about the issues facing our planet Earth.
My underlying principle about fitness is that it has to be woven into every aspect of one’s life.It can’t be a separate activity. So everything you do has to be done in a way that keeps you fit. It can’t be achieved by just going to the gym for an hour a day. Fitness has to be wholesome and overarching.
“I do not see fitness as a certain weight or BMI or calorie intake. For me it is more about staying active, having energy and alertness and a body free of aches and pains with all organs functioning in harmony with each other”
Eat properly, sleep soundly, stay physically and mentally active. Smoking, drinking alcohol and packed juices and colas, junk food and sitting are injurious to health.I do not see fitness as a certain weight or BMI or calorie intake. For me it is more about staying active, having energy and alertness and a body free of aches and pains with all organs functioning in harmony with each other.
I don’t have a rigorous routine of gymming or yoga or zumba or pilates or whatever is the latest fad. I just weave in a lot of walking into my daily life. I love my morning walks and also I try to walk in my neighbourhood, near my office and for my daily chores as much as I can.
Apart from that I try to be mindful of what I am eating. Again , no fad diets . Just try to minimize the bad foods and maximize the more nutritious foods. I don’t drink colas, almost never eat candies, pizzas, burgers and other junk food and very little coffee etc. Basically, I try to stay away from all foods that are heavily advertised to eat.
I try to sleep my stress away – it repairs my other body tissues etc too. Or else I like to go on walks and think about whatever is stressing me out. Once in a while, I enjoy running on treadmill as a stressbuster too but it can bust knees as well so I keep it to a minimum. My other favorite stressbusters is watching my favorite comedy series like Frasier, Seinfeld and Curb Your Enthusiasm.
Don’t believe in fad diets. I practice portion control and I try to eat only the things made by nature, not made in factories. As a thumb rule, I try to stay away from all foods that are being advertised heavily to eat. These are mostly all highly processed foods with artificial colors and flavors and they provide absolutely no nutrition to the body contrary to whatever they might claim in their ads.
I am a firm believer of yoga and I am sure that daily practice is good for overall health for everyone. But we should know the right ways to perform asanas and pranayama. Right breathing is essential to good health. We don’t even realize that we are living our lives with wrong breathing the most critical aspect of life.
None. But these days I am eating lots of grains and seeds to make up for the simple carbs and simple sugars that we eat and which doesn’t provide enough fibre and minerals to the body.
At least 3 times a week I go for a walk or do light yoga at home.
Health is not about weight, BMI or calorie count. It is about functional your body is and to me it is measured by flexibility, stamina and strength.
By Sharmila Chand
